Thur Feb 8th

Basics concepts of design

Design is the balance between Content and Aesthetic created through the merger of Symbols, Images and Language.

Symbols represent ideas and concepts.

Images represent Reality or Anti-Reality.

Language is written as text. Text is made up of letters. Letters are symbols.

Designing for a 2 dimensional plane

Looking for a focal point!

- Rule of Thirds

- Golden Ratio

-Sacred Geometry

the Flower of Life

The Platonic-Solids

- Design Elements

line

shape

color

texture 

value - how dark or light an element is

space - positive & negative

- Basic Principles of Design

alignment

repetition

contrast

proximity

balance

Lets take a look!

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David Carson 

so who is Neville Brody?

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TYPE

A graphic character created out of metal traditionally used in various printing process.

* Designing with Type is called Typography

* Different styles of type are called typrfaces, on the computer they are called fonts.

* Font size is measured in points

Fonts come in different flavors

- Serif & San-Serif Typefaces

- Bold & Italic

Poster

extremely large sizes, usually larger than 72 point

Display

large sizes, typically 19–72 point

Subhead

large text, typically about 14–18 point

(Regular)

usually left unnamed, typically about 10–13 point

Small Text (SmText)

typically about 8–10 point

Caption

very small, typically about 6–8 point

* Project 1  Type Space Design - Due Feb 13th