9/12/10

In class Mon Sept 13




Design = the balance between Content and Aesthetic



Things to consider when creating, manipulating or viewing an image/design:


Aesthetic Quality – how beautiful or sublime an image’s elements and

composition are

Composition – the flow and readability of an image

Image Content – the individual visual elements that make up the image

Image Context – an images context is understood by looking at the visual elements

that make up the images content and considering the Historical and Cultural understanding those elements represent in the society and across generations.



Consider the context of the technology in comparison to the image's qualities


- The first photographs created were shot on glass plates with a slow film speed that produced Black and White images. As time progressed so did the technology to capture images. This has led to a link between image technology and time in our visual cultural understanding. In photo theory photography is linked with the ideas of memory and time, the capturing of a moment to retain a visual perspective of time. This happens not only from the capturing of the image on film but also through the use of aesthetic related to each generation of technology.


An example:

A Black & White or -images from the inexperienced past,

Sepia toned Photograph lived life with color images, images of

Grand and Great Grandparents

(cultural generation 18-35)


-images from the remembered past, saw the transition of the snap shot from BxW to Color, images of Grand parents and parent’s childhood photos

(cultural generation 36-55)


-Images from the experienced past, remembers photographs as special objects, images of immediate family and friends from the past, most dead

(cultural generation 56-90)




Fleming / Odo Performance
Waters of Immortality & other works
- What do you think?
- What part effected you most?
- How did it make you feel?
- What do you think their intention was?


If design is about solving problems, then how do we know if something is broken?

Ideology of 'Broken' [video]

*Assignment - come to class on Wed with a list of 5 things that you think are "broken"

* Flash drive test on Wed!

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