In class Tue Mar 13th

Lets review your final posters

Work on projects

In class Thur Mar 8th

Letslook at your final Posters

Work on your stencils

 
Public Art or Graffiti?

In class Tue Mar 6th

Making a Stencil in Photoshop
- Finding a "useable" image
- It's all about "threshold"
- positive or negative
- cleaning it up
- print it out



2nd review of project 4, day 2


taking a look at Project 5 


Work on Projects

In class Thur Mar 1st

Show me what you found on your blog! Lets talk about Design.



Visual Art in Public Spaces 

Banksey

Shepard Fairey

Commercialism vs Advertising





You should have a digital file of your unusual for sale poster "mostly" ready for review. The class will have 1 hour to work before handing the file in.


1st review of project 4

taking a look at Project 5 

Rework Project 4

In class Tue Feb 27th

The creation of reality:

Question, Who was the first president of the United States?



Awesome "text" based public art piece. 

© Copyright

U2 vs Negative Land

Roy Orbison vs 2 Live Crew

Creative Commons ©©

How does it work for you?
- Immediate protection of "content" you create for up to 75 years after your death.

Is it easy to protect your copyrighted work?
- NO, Why?

What can you do.
- Time stamp it up online. Blogs work well.
- Register your crated works with the copyright office online.

- Get a copyright lawyer to take care of your content.




Where can I get legal content to use thats Free!
ccMixter
Archive.org

Fair Use
US Gov
Wiki

Lets Talk Paper

The thickness of paper is talked about in terms of "weight." This is figured out comes by calculating the weight of a stack of 500 sheets of some type of paper.

Common Paper weights

Paper Weights and Paper Types
Paper comes in many types & surfaces:
- Matt
- Glossy
- Water Color (hot press & cold press)
- Photo
- Colored 


Check out what iprintfromhome.com has to offer

Work on Project 4

In class Thur Feb 22nd

Project 2 & 3 Due today




What is Propaganda?


Propaganda Print from WWII

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.




................................


................................





So how do you think this fits into the concept of Propaganda?

Pet Cat Lost!

Lets talk Color

- What do colors mean?

- How do colors work in the computer?

- RGB vs CMYK

- Colorsync

--- Assigning a colorsync profile

Color in Photoshop

* the Histogram

- Levels

- Adjustment Layers

- Colorsync

Work on Project 

Project 3 Due Monday Feb 27th

In class tue Feb 20th

Barbara Kruger: Crossing the line between Design and Art

--------------------------------------------.

Pattern examples from past classes 

Steps in the Graphic Design Process:

• Analyze the audience.
• Determine the purpose of your message.
• Decide where and how your message will appear (whether it will be a printed publication, presentation, or web site).
• Establish goals.
• Organize text and graphics.
• Choose an appropriate format and layout.
• Select appropriate typefaces, type sizes, type styles, and spacing.
• Add and manipulate graphics.
• Organize text and graphics.
• Proofread
• Refine and fine-tune.

Layout in Photoshop

- Preferences

- Guides, Rulers & Grids

- Unprintable boarder

- templates

- single page, multipage, 3d (box)

Patterns

William Morris 1834 -1896,  English Textile Designer

William Morris wallpaper

Colourlovers.com

Photoshop basics

- Opening a File

* DPI

- Image size - used to change the amount of pixels in the image

- Canvas size - used to add extra pixels to the image

- Save:

* File Types

--- Photoshop .PSD file is your working file (keep this forever)

--- JPEG file is a 'Flattened' and Compressed file

How to make a Pattern in Photoshop

1. Find an image

2. crop as you wish

3. Double the hight of the canvas. Center your image at the bottom of the canvas.

4. Cut and Paste your image onto a new layer

5. Edit-->Transform-->Rotate-->Flip on the horizontal your new layer

6. Move your new layer to the top of the image

7. Flatten the Image

Ding!! Your Pattern is done.

* try doubling the size of the width and repeating the process to extend your pattern.

Try to make some patterns in class.

*You need to create 12 hi-rez patterns for the assignment!

Proj 2 & 3 Due Thur Feb 22nd

In class Thur Feb 15th

Advanced Design Concepts

Scott McCloud - Understanding Comics

* get one on Amazon

Reality - Language - the Picture Plane (design elements)

Ideology of 'Broken' [video]

Critique Project 1

Are you keeping up with the Semester Long Project?


Work on Project 2 & Project 3

Project 2 & 3 Due Feb 22nd

In class Tue Feb 13th

Project 1 is Due today!


More on Fonts

Poster

extremely large sizes, usually larger than 72 point

Display

large sizes, typically 19–72 point

Subhead

large text, typically about 14–18 point

(Regular)

usually left unnamed, typically about 10–13 point

Small Text (SmText)

typically about 8–10 point

Caption

very small, typically about 6–8 point

Lets look at some basic rules for using Fonts


Photoshop and Fonts



Advanced concepts of design

- Things to consider when creating, manipulating or viewing an image/design:

Aesthetic Quality – how beautiful or sublime an image’s elements and composition are

Composition – the flow and readability of an image

Image Content – the individual visual elements that make up the image

Image Context – an images context is understood by looking at the visual elements that make up the images content and considering the Historical and Cultural understanding those elements represent in the society and across generations.

Context of technology in comparison to the photographic and print media's image's qualities

The first photographs created were shot on glass plates with a slow film speed that produced Black and White images. As time progressed so did the technology to capture images. This has led to a link between image technology and time in our visual cultural understanding. In photo theory photography is linked with the ideas of memory and time, the capturing of a moment to retain a visual perspective of time. This happens not only from the capturing of the image on film but also through the use of aesthetic related to each generation of technology.

An example: A Black & White or Sepia toned Photograph      

(cultural generation 18-35) 

- images from the inexperienced past, lived life with color images, images of Grand and Great Grandparents

(cultural generation 36-55)

-images from the remembered past, saw the transition of the snap shot from BxW to Color, images of Grand parents and parent’s childhood photos

(cultural generation 56-90)

-Images from the experienced past, remembers photographs as special objects, images of immediate family and friends from the past, most dead

Resolution (DPI)

180 dpi - for images with no text only. lowest possible printing resolution.

240 dpi - good for images and fonts 11 points or bigger

300 dpi - great for images and fonts 8 points or bigger

360 dpi - great for images and fonts 6 points or bigger

400-600 dpi - super hi-resolution as good as an image can look

Project 1 Due

Export your images at 300dpi as JPGS.

Hand in your 5 images on your USB thumbdrive, labeled correctly.




Project 1 Crit



Project 2 Assigned - Due feb 22nd

Thur Feb 8th

Basics concepts of design

Design is the balance between Content and Aesthetic created through the merger of Symbols, Images and Language.

Symbols represent ideas and concepts.

Images represent Reality or Anti-Reality.

Language is written as text. Text is made up of letters. Letters are symbols.

Designing for a 2 dimensional plane

Looking for a focal point!

- Rule of Thirds

- Golden Ratio

-Sacred Geometry

the Flower of Life

The Platonic-Solids

- Design Elements

line

shape

color

texture 

value - how dark or light an element is

space - positive & negative

- Basic Principles of Design

alignment

repetition

contrast

proximity

balance

Lets take a look!

------------------------------------------------------------------

David Carson 

so who is Neville Brody?

-------------------------------------------------


TYPE

A graphic character created out of metal traditionally used in various printing process.

* Designing with Type is called Typography

* Different styles of type are called typrfaces, on the computer they are called fonts.

* Font size is measured in points

Fonts come in different flavors

- Serif & San-Serif Typefaces

- Bold & Italic

Poster

extremely large sizes, usually larger than 72 point

Display

large sizes, typically 19–72 point

Subhead

large text, typically about 14–18 point

(Regular)

usually left unnamed, typically about 10–13 point

Small Text (SmText)

typically about 8–10 point

Caption

very small, typically about 6–8 point

* Project 1  Type Space Design - Due Feb 13th

In class Tue Feb 6th

Hello and Welcome to the Digital Art & Design 2, Digital Print Media. You are currently looking at the blog for the class. This blog will contain all the information you need for this class including up-to-date information on what will be happening in class, project specifics, examples and the syllabus..

take a moment to click around and check things out.


* You will need a 4 GB thumbdrive.

-- What is Print Based Media --

Print based media

- Illustration

- Graphic Design

- Image creation/Manipulation (remix, reprocessing, mashup)

Areas of study

- Graphic Design to sell an Idea or Object

- Art that uses the elements of Graphic Design as the Art medium

- Print Media in Public Spaces

So what is the difference between Art & Design?




Here is our first example of digital print media as subversive street art.










Here is Paul Rand the God Father of modern design.





Lets Play with Flash!

Film about Type

A great short animation about Type!

In class wed May 14th

Presenting to the Chamber Board!

Final Thoughts



Final Exam Schedule

Monday 12pm - 3pm

12:00 - Meg

12:10 - Christine

12:20 - Michaela

12:30 - Robby

12:45 - Devante

12:55 - Teresa

1:10 - Emile

1:20 - Kier

1:30 - Marie

1:40 - Jemma

1:50 - Molly

2:00 - Joe

In class Mon May 6th

Talking about the logos!

lets look.

how about a search for "Chamber of Commerce"
or 
"Otsego county"

Work on Projects!

In Class Wed May 1st

Class will start at 2:10pm today!
(I'm in a meeting)


Logos for Campus Theme

Logo for Otsego County

In class Mon April 29th

Logo Project

Hartwick Artschool logo

h"ART"wick

LEADs

(Leadership, Education, and Assistance for Disabilities)

- looking to create their own original logo

the clients will be here this week to discuss what they want.

Campus Theme Logo

Hartwick College students, staff, and faculty, are invited to submit original designs for a logo for the 2013-2014 Campus Theme: Exploration.

Members of the Campus Theme Committee will select the winning design from all logos submitted by 5 p.m. on Friday, May 3.

The winning designer will receive a Nook HD tablet. In addition, the winning logo will be featured prominently in a variety of places throughout the coming year. The logo will appear on the Hartwick website, on posters and flyers, and in email announcements relating to the theme.

Guidelines:

1) Keep it simple. The logo will often be displayed at one and a half inches in height or smaller. Design your logo so it will still have visual impact at a small size. Don’t use too many colors or overlays.

2) Your design must incorporate the following text in some form:

                                Exploration
                                Hartwick College
                                2013-2014 Campus Theme

3) Files must be submitted electronically and have a minimum resolution of 300 dpi. The minimum printed height for your design should be 6 inches. 

4) PDF, JPEG, and TIF file formats are preferred. RGB color formatting is acceptable. 

5) All photos, illustrations, images, and text in logo designs must be original, or in the public domain. If you use materials that are not of your own design, you must be able to prove upon request that they are in the public domain. Designs using copyrighted materials will be disqualified. 

6) No more than two entries per person. 

DEADLINE: Send your design to morsed@hartwick.edu by 5 p.m. on Friday, May 3. Submissions received after the deadline may not be eligible for the prize. 

More information on the Exploration theme is available here.

If you have any questions about the logo contest, please emailcampustheme@hartwick.edu.

Otsego County Chamber of Commerce

They would like to stay with the blue and yellow colors.

Other feedback I received from the Chamber:

•  AIM -Advocacy, Influence, Membership- is used to describe the Chamber. If this can be incorporated somehow.
  
• The Chamber is looking for a simple logo that incorporates  arrows for direction/moving in the same direction
  
• The mission - To continually improve the overall business climate in the region; To strive for an atmosphere which attracts investment; to build a positive, forward-thinking business community; and to partner with government, groups, individuals and institutions.
  
• Students can also visit the website at www.otsegocountychamber.com

Logo Presentations

1:50-4:55pm wed 5/15

Final 12-3pm mon 5/20

Steps in the Graphic Design Process:

• Analyze the audience.
• Determine the purpose of your message.
• Decide where and how your message will appear (whether it will be a printed publication, presentation, or web site).
• Establish goals.
• Organize text and graphics.
• Choose an appropriate format and layout.
• Select appropriate typefaces, type sizes, type styles, and spacing.
• Add and manipulate graphics.
• Organize text and graphics.
• Proofread
• Refine and fine-tune.

In class Wed April 24th

Bring your stencils to class. Today we are painting the wall!

In class Monday April 22nd

Class will start at 2:00pm today!



Cutting Stencils

You need to have your 4 images printed and ready to cut out today!




Lets talk about logos!

In class wed April 17th

Your 10 Stencil images are due today as jpeg files in a folder with your name on it. Hand it in on your USB thumbdrive.







.

1st Critique of Stencil Project!



Lets talk about the Upcoming Logos. 

Otsego County Chamber of Commerce
h'Art'wick logo for Art School
LEADs (leadership Education and Assistance for Disabilities)

maybe

Cooperstown Chamber of Commerce

Steps in the Graphic Design Process:

• Analyze the audience.
• Determine the purpose of your message.
• Decide where and how your message will appear (whether it will be a printed publication, presentation, or web site).
• Establish goals.
• Organize text and graphics.
• Choose an appropriate format and layout.
• Select appropriate typefaces, type sizes, type styles, and spacing.
• Add and manipulate graphics.
• Organize text and graphics.
• Proofread
• Refine and fine-tune.

In class Mon Apr 15th

Public Art or Graffiti?



Work on Project


We will be reviewing your images on Wednesday. 

Your images should be saved as JPEG files in a folder with your name on it.